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If a customer cannot complete their top tasks quickly and easily on your website, why would they trust you to help them with other tasks?

Traditional managers often lack the skills required to understand if an intranet is successful or not.

Bruce Sharpe of JustSystems gave us some great examples on how some businesses are leading the way by using structured content to improve revenues, reduce costs and mitigate risks. Now, he continues that discussion with some approaches to structured content, ones he argues that can drive business efficiencies and profitability.

Of all the things that make the Web different from print, linking is the most important.

The shift away from blind faith and unquestioned brand loyalty is good for both customers and organizations.

The news that Amazon is now offering a low-cost CDN has likely excited many people. Aptly named CloudFront, this service is stirring up a lot of attention. In our overview of the new service, we outlined the basic steps to use CloudFront.

In this post, we thought we would give you a little more detail on those steps to help you get started sooner.

Companies create competitive advantage with technology by building on current practice in ways that others in their industries have yet to discover or implement. Structured content can support a wide range of business activities, from more common and well understood classic examples of structured content to emerging applications that help organizations become leaders in their fields.

The rewards those leaders realize can be significant, in terms of revenues, operational costs, or other business measures, as well as in terms of new skills, knowledge, and expertise that create true, lasting competitive advantage.

There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start.

Our hearts are thumping and adrenalin levels are high as we tell you about the just-released Day's CQ5 WCM. To get as close as possible to a real-life experience, we went ahead and installed the software from scratch and played with it for a couple of days. It was a fun ride.

Without further due, let’s jump in and see what Day came up with after three years of WCM silence.

The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.

Listening to customers is not enough. You must listen to the right ones.

A self-service website can only be effective when people can complete the tasks they came to complete.